Speed Size Influence
"Stop Chasing Prospects.
Start Attracting Genuine Customers."
Inbound Marketing Management Platform (IMMP)
The IMMP solves a number of problems facing marketers who wish to adopt inbound marketing as the basis of increasing the influence of their organisation in the marketplace.
Essentially, inbound marketing requires that the marketer creates useful, easily accessible content for their market. Once an interested consumer finds the content, it should then be easy for them to subscribe to more content and share it with or recommend it to others.
If you (the marketer) provide content that is well received by consumers, then that content will become more prominent and more trails will lead back to you. The size of your influence will grow at great speed.
The IMMP solves a number of problems facing marketers who wish to adopt inbound marketing as the basis of increasing the influence of their organisation in the marketplace.
- Publish great content
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Easily create and distribute content that informs, educates and inspires your audience. Content that you and your audience are both keen and proud to share and remark upon. Content that helps people achieve their personal or business goals. Content that shows how you can help your readers overcome their challenges and achieve their aspirations.
Content whose sole aim is to promote products and services will no longer cut it in the content focused inbound marketing world. When did you last turn on the TV, the radio or read a magazine so that you could see the adverts?
Great content acts as a magnet for readers and search engines alike. Most people start research for product or service buying with a google search. You need to be found when potential buyers search. Your content should help your potential buyer make the correct buying decision. If your content is appreciated it will be shared.
- Get found on the search engines
- Search Engines, especially google, reward good content with prominent listings. Prominent listings get found by your target demographic.
- Get found on Social Networks
- When your content is appreciated by your readers they will share it on social networks using their influence to spread your influence
- Increase conversion rate
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- Keep track of your progress
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- Rinse and repeat
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